Saylor Doubles Down on Bitcoin: Bold Moves Amid Market Lows

MicroStrategy has recently acquired 2,530 Bitcoin for approximately $243 million, marking its second purchase of 2025 to date. Nevertheless, these latest acquisitions remain considerably lower than the firm’s investments in Q4 2024.

While this procurement represents a significant shift from the company’s prior trajectory, it still offers minimal proof of a comprehensive turnaround.

Saylor’s New Bitcoin Energy

Since Michael Saylor initiated his strategy of significant BTC purchases, MicroStrategy has emerged as one of the largest holders of Bitcoin globally. In a social media announcement, he affirmed that this strategy remains actively pursued, featuring a notable new acquisition.

“MicroStrategy has secured 2,530 BTC for ~$243 million at ~$95,972 per bitcoin and has realized a BTC Yield of 0.32% YTD 2025. As of 1/12/2025, we possess 450,000 BTC purchased for ~$28.2 billion at ~$62,691 per bitcoin,” Saylor stated.

However, this specific purchase is distinct from other recent acquisitions in one prominent regard. Bitcoin’s value has been declining since the conclusion of the November bull market, and MicroStrategy’s investments have likewise diminished.

In December, MicroStrategy acquired over $6 billion in Bitcoin, while the purchases in November exceeded double that amount. Yet, thus far in January, the firm has only invested $344 million in BTC. Although these purchases are still substantial compared to any other public corporation, Saylor has established a pattern of engaging in more aggressive buys.

This considerable decline hasn’t occurred abruptly. These Bitcoin acquisitions have been decreasing at a consistent pace over the past month, with speculation suggesting that Saylor might halt further purchases. However, for the first time in weeks, the buy volume has actually seen a slight increase. This intriguing data point has only sparked more inquiries.

At the beginning of January, Saylor remarked that MicroStrategy would raise $2 billion through a stock offering to procure Bitcoin. This offering hasn’t yet taken place, at least according to SEC records, but the purchase quantity is still rising. Perhaps the speculation that MicroStrategy can no longer sustain such lavish acquisitions was exaggerated.

Conversely, other macroeconomic elements could be influencing these comparatively modest purchases. MicroStrategy might be evaluating Bitcoin’s present support level. BTC has been notably volatile in January, dropping over 10% in the past week.

Regardless of the cause, the company’s stock performance has mirrored recent uncertainties. MSTR has declined nearly 20% so far this month, despite experiencing a 550% increase in 2024.