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94% of meme coin investors subsequently put funds into Bitcoin and Ethereum.
The US stands at the forefront of meme coin adoption, with 31% initiating their cryptocurrency journey with them.
Meme coins currently boast a collective market valuation of $74.4 billion.
Meme coins have transitioned from merely being a joke in the crypto landscape.
A recent investigation by Gemini indicates that these internet-originated tokens now serve as the entryway for over 30% of new cryptocurrency participants across significant markets like the US, UK, and Australia.
As per the State of Crypto 2025 report, meme coins like Dogecoin and PEPE are not only luring first-time investors but also functioning as gateways to more established digital currencies such as Bitcoin (BTC) and Ethereum (ETH).
This observation underscores a wider transformation in investor behaviour and an increasing alignment between retail trends and institutional participation.
Gemini report identifies meme coins as onboarding instruments for crypto
The report is based on insights from 7,205 participants across six nations and reveals that meme coins act as preliminary training instruments for novice investors.
In the United States, 31% of individuals who possess both meme coins and conventional cryptocurrencies acknowledged that they acquired meme tokens first.
This trend is echoed in other regions, with 30% in Australia, 28% in the UK, 23% in Singapore, 22% in Italy, and 19% in France exhibiting a similar phenomenon.
This transformation in entry behaviour reflects the increasing influence of meme coins in clarifying wallets, decentralised exchanges, and tokenomics.
Gemini’s findings indicate that 94% of meme coin holders eventually invest in major cryptocurrencies.
This evolution accentuates the reality that meme tokens function as gateways rather than final destinations in crypto journeys.
Institutional access to crypto rises as meme coins advance
The growing validation of meme coins coincides with a substantial institutional influx into digital assets.
The Gemini report notes that 39% of US investors now possess crypto via exchange-traded funds (ETFs).
These regulated vehicles are injecting new credibility into the market and fostering intersections with retail-driven sectors like meme coins.
The total market capitalisation for meme coins presently totals $74.4 billion, as reported by CoinGecko.
What began as satire has evolved into a significant segment within the larger crypto market.
The interplay between viral meme phenomena and formalised investment mechanisms indicates that crypto adoption is becoming more sophisticated and expansive.
Further propulsion is provided by the political context in the US. President Donald Trump has expressed favour for crypto, even suggesting the establishment of a Strategic Bitcoin Reserve.
His position aligns with a broader regulatory shift that encompasses approvals for spot Bitcoin ETFs.
Collectively, these elements create an environment that endorses both the entertainment appeal of meme coins and the financial rigor associated with traditional crypto investments.
Community involvement now influences meme coin valuation
The most recent sentiment from industry experts reinforces the increasing seriousness surrounding meme coin investment.
Justin Sun, the founder of Tron and an advisor to Huobi Global, has also remarked on this trend.
He emphasised that achieving success with meme coins demands more than just virality—it necessitates authentic community participation.
For Sun, this implies assessing not only follower numbers but also genuine involvement and interest.
He illustrated meme coin initiatives as requiring the same level of dedication as major crypto platforms to develop momentum and secure long-term sustainability.
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