BlackRock to Launch Bitcoin ETP in Switzerland Following US ETF Success
BlackRock intends to introduce a Bitcoin ETP in Switzerland.
This action follows the triumph of BlackRock’s US Bitcoin ETF.
The Bitcoin ETP could enhance cryptocurrency adoption with the EU’s MiCA regulations.
BlackRock Inc., the largest asset management firm globally, is preparing to unveil a Bitcoin Exchange-Traded Product (ETP) in Europe, representing another crucial advancement in the company’s entry into the cryptocurrency sector. The upcoming ETP is expected to be registered in Switzerland.
This action follows the remarkable success of BlackRock’s $58 billion US Bitcoin ETF. The achievement of BlackRock’s US Bitcoin ETF, which had accumulated $57.5 billion in net assets by early February 2025, illustrates the significant investor demand for such offerings.
CEO Larry Fink’s comments at the World Economic Forum in Davos underscored Bitcoin’s potential as a safeguard against currency devaluation, indicating a growing acceptance of cryptocurrencies as an alternative store of value.
This initiative in Europe is expected to draw both institutional and retail investors seeking exposure to Bitcoin while avoiding the intricacies of direct cryptocurrency ownership.
Switzerland is transforming into a digital asset hub in Europe
The choice to base the ETP in Switzerland was strategic, leveraging the nation’s reputation as a center for digital asset innovation, especially within its “Crypto Valley” located in Zug.
Switzerland’s advanced regulatory framework for cryptocurrencies has rendered it an appealing destination to expand its Bitcoin investment offerings beyond North America.
The selection of Switzerland not only aligns with BlackRock’s aim to take advantage of crypto-friendly regulations but also positions the company to lead in the European market.
Significantly, the intention to launch an ETP in Europe arises at a time when the European Union is charting its own regulatory course through the Markets in Crypto-Assets (MiCA) framework, which was established in 2023.
The MiCA framework seeks to ensure consumer protection and market integrity, thereby providing a secure environment for cryptocurrency investments.
Although the European crypto market is capitalized at $17.3 billion — considerably less than the US’s $116.4 billion — BlackRock’s entry could substantially elevate the industry.
BlackRock’s foray into this marketplace emphasizes the escalating institutional acceptance of cryptocurrencies, a movement further accelerated by the US Securities and Exchange Commission’s endorsement of Bitcoin ETFs in January 2024.
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